top of page
New corporate identity for a hospitality legacy
Re-designing corporate identity of IHCL.
The new website is now live, check it out >
Location
Mumbai,
India
Design Team
UX Designer,
Creative director,
Visual Designers (02),
Analyst
My role
UX Designer
Project Type
-
User experience
-
Web/mobile responsive UI
My responsibilities
-
Contribute to UX design phase
-
Create wireframes, IA and content scope
-
Overview UI design and development
-
Deliver design under strict timelines
Quick context
An invitation to board the journey to success
IHCL, parent company of the TAJ legacy, was opening up their reach out to potential investors to join their efforts to advance their hospitality legacy throughout the globe.
With this, they also wanted to change the face of their corporate entity to a more inviting and collaborative tone
01
A call to join the global legacy
After discussing with stakeholders, I identified 3 user profiles that would be the primary customer segments to which the new identity shall focus on
02
A warm inviting tone from a robust brand
Aligning with the business and marketing strategies, we came up with narration stories and content pockets that would help create the new identity
A legacy which has helped built a nation
A global portfolio of hospitality icons
It is about the name and numbers
Some more highlights from design
Thank you! Please get in touch for more info about this project
More case studies >
bottom of page