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My time as an intern
Working with the most creative minds, I was fortunate to contribute to the ideas of the future of mobility
Being the only intern at the Creative consulting department, I worked directly under the creative director on various projects for BMW and third party clients like John Deere and LADOT
Recommendations
I have received appreciation and recommendations for my contribution to BMW 360 and LADOT projects. Please connect to know more
Some projects I worked on
BMW
Future of mobility
BMW 360 Scouting
BMW 360 project was to research global inspirations and analyse it's impact on BMW products and services
My primary responsibility was to scout and analyse inspirations and create documentation for BMW Future experiences.
2025 Customer experiences
Part of BMW Next 100 yrs, the 2025 customer experience project was to identify possibilities of most exciting and beyond traditional mobility use cases
I was part of the brainstorming team, where we had to collaborate with different departments, understand the curves of futuristic possibilities, ideate and prototype in-car experiences
Image source: bmwdesignworks.com
Los Angeles Department of Transportation
Integrated mobility hubs
DesignWorks collaborated with LADOT to identify and enable integrated mobility hubs for future of transport
My primary responsibility was to work with the senior creative strategist for designing and managing stakeholder workshops, identifying future use cases and prepare presentation
assets for delivery
New Product system mapping
Designworks was introducing new product concepts to John Deere's portfolio and wanted to create an experience for it's product showcase
My role was to understand existing global product catalogues and identify strategies to come up for a user centred story telling and experience for the upcoming product concepts
Image source: bmwdesignworks.com
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