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Making digital shopping mission-oriented
Transforming online shopping and evaluation experiences for global Amazon business customers
Area of focus:
- Home page
- Product's detail page
UX impact regions
World-wide, 8 regions
Team
UXM, PM, Marketing, Personalisation, Data science,
Engineering
My role
- UX designer II
- Mentor
Since
August 2021
Detail page
My goal
I started off in Amazon business as a UX owner and designer for the AB's detail page experience with 2 goals in mind:
- Reduce clutter (information load)
- Make it absolutely relevant for customers
Key challenges
Detail page helps customer narrow-down their decision and evaluate the item against specific needs, but there are significant challenges like:
- Too much information
- Takes up too much time to evaluate
- Not catering to customer's specific needs
- Too many partners involved
Features launched and live on amazonbusiness.com
1. Product comparison customisation
2. Top reviews for business
3. Compatible parts & accessories of items
Screenshots of live features (desktop)
All 3 launches are world-wide. Collectively created a positive impact of x10 times than earlier projected - $XXX MM in OPS, XX% bps
Protected data*
Homepage
My goal
After 6 months of my tenure, I also took over UX ownership for the business homepage and realised the goal for landing page is to be:
- An assistant for everything customers want to achieve
- Diverge from traditional mechanisms to a more mission-focused experience
Key challenges
Homepage is more of a framework, where different partners own and provide content and thus, few challenges for me are to:
- Create a UX framework where different content cohesively exist to provide relevant experience
- Bring all stakeholders to a unified vision through the lens of customers
Current focus
Working closely with PM, UXM and senior leaders to create:
- Defining a UX framework vision for Homepage
- Contributing and supporting product strategy
- Delivering final designs as per guidelines
- Contributing to experimentation plans
- Getting leadership and partner alignments
For more info, kindly get in touch
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